The game has been the subject of numerous lawsuits regarding the use of lootboxes, and employees at EA have been investigated following allegations that they were selling rare in-game items directly to players.ĭespite this, the game continued its meteoric rise, celebrating an 80% rise in new players in the 2022 fiscal year and experiencing a 92% rise in players across Southeast Asia in November, indicating that the game has no signs of slowing down. The game’s particular success can also be attributed, in part, to different monetisation models - whereas EA releases a new console and PC game every year, FIFA Mobile instead releases periodic updates, allowing it to continue to accumulate revenue whereas other platforms see theirs split across different games.įIFA Mobile’s success hasn’t been without a certain degree of controversy. The game translates the gameplay mechanics of its originators with a few twists, such as the new VS.

A few early experiments with mobile gaming were soon put to one side, but the triumphant return of FIFA Mobile in 2016 quickly went on to be a runaway hit, as evidenced by its placement in the unicorn club.

In the thirty years since the first entry, the series has seen thirty-eight different entries. Developer: Electronic Arts Based: The USA Release date: October 2016 Genre: Sport Where it found success: WorldwideįIFA isn’t just one of the biggest sports franchises on the planet, but a veritable gaming juggernaut.

Homescapes ad vs reality