Once you lock in with an agency, the SEO cost is now fixed.Ī recent survey by Brightedge revealed that cost per lead has increased for 91% of industries. Of course, SEO is a fixed cost thanks to the retainer model.

In addition, as a huge number of search engine users don't click on ads anyway, you're accessing that audience. Once your site leverages the search engines, you're not paying for clicks. Yes, SEO costs money, but you're paying for the work and the future value it brings. SEO places your business in front of a large number of people during their purchase journey right when they are considering buying into the category. Yet, each day, advertisers have to pay for clicks for that traffic. I wrote a single article 8 years ago that is still ranked on page one and has driven 1 million visitors to a website.

So what are those upsides and how does it work.įirstly, the money spent on SEO is almost always a business investment, not a cost.īe that on website improvements, content on or off-site, PR coverage or links to your website.Ī good way to think of this is that your website is your digital home, and your SEO is home improvement.įor every £1 placed into SEO, the value compounds over time.įor example, an article might rank for 1 keyword in the first month, but this could expand to 100 by the next and eventually drive 1000 new visitors a week to your site. SEO is simply a rationally optimistic marketing method with huge potential upsides. When people sign up for SEO, they think it's some kind of persuasive superpower.Įven SEOs and copywriters keep pushing this mantra. It's something I ranted about over hundreds of pages in my book (with the same title).

People always ask, what's the ROI of SEO?

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